BUSINESSUL ROZ SAU AFACEREA CU TRANDAFIRI

22.03.2012
Foto: alayarosa.org

Trandafirii sînt unele dintre cele mai vîndute flori din lume, rulajul anual al pieţei acestora constituie 30 mld. dolari. Trandafirii se vînd în orice piaţă din oraş, dar de unde anume ajung aceste flori la noi? Un răspuns la această întrebare a încercat să găsească unul dintre corespondenţii Viza.md.


În fiecare noapte, florile sînt livrate în Amsterdam şi nu numai, de unde sînt distribuite mai departe, prin alţi intermediari. În urma unei investigaţii a „traficului” internaţional de flori, am reuşit să aflăm că în Europa şi Rusia florile ajung, în principal, din Africa şi America de Sud, circa 80% din florile de import, vîndute la bucată sînt livrate în SUA din Columbia şi Ecuador, cît priveşte Japonia, aici florile ajung, în principal, din Asia, dar nu numai.


Curios, circa jumătate din volumul pieţei de butași de trandafiri este asigurată de Germania, aceştia fiind crescuţi în sere, în apropiere de Hamburg. Totuşi, cît priveşte Europa de Vest, principalul furnizor de trandafiri pe piaţa de aici rămîne Kenya, care obţine de pe urma vînzării trandafirilor, un profit de nici mai mult nici mai puţin de 400 de milioane de dolari anual.


Studiind literatura de specialitate, am aflat cum trebuie să alegem trandafirii. Stimaţi cititori, reţineţi, principalul criteriu la alegerea florilor este vigurozitatea bobocilor, însă la fel de importante sînt lungimea tulpinii, aspectul strălucitor al frunzelor şi numărul de petale, acestea din urmă ar trebui să fie nu mai puţin de 50.


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